I’m not sure if it is intentional or not (I suspect it is, as every part of this program has been planned out in excruciating detail.) but over the past two weeks our courses have taken on a sustainability theme.
In Entrepreneurship we have been studying cases of social entrepreneurs, startups that help people and/or the environment while still generating profits. In our presentation skills workshop, one group presented, received feedback, and then re-presented a new system for measuring the net social value added to society by businesses. In POM we have studied how one of the world’s largest power companies was able to develop and implement a social responsibility plan with very little time and budgetary requirement. Tomorrow in Economics we will analyze the economics of trade, development, and sustainability.
It’s great the way it all comes together from several different angles. Because this is a general management program it is important for us to understand how a key goal (in this case, social responsibility) can be accomplished by different business functions–individually or all together.
Furthermore it is gratifying to me personally that IMD emphasizes sustainability. As anyone who has read my first blog entry will know, sustainability is very important to me and I’m pleased that this program does more than pay it lip service. I can see on their faces that there is very genuine interest and inspiration in my classmates too. We are not here just to learn how to “get rich.” We are here to learn how to be more effective at making the world a better place. It’s a hell of a challenge, but it is worth it.