Recommended Entrepreneurship Books

I made the following entrepreneurship book recommendations on Quora, so thought I’d share them here as well:

I use the following two books as course texts in my entrepreneurship course:

Additionally, I recommend the following books for additional reading:

  • Blue Ocean Strategy – Creating new markets instead of scrounging for shares of existing ones
  • Crossing the Chasm – Old school, seminal marketing work on moving from early success to sustainable growth
  • Getting to Yes – The best book I’ve ever read on negotiating

Do you agree with my recommendations? Do you have any others to contribute?

Published by Bryan Guido Hassin

These are the musings of a global entrepeneur and leader building the sustainabile, prosperous, equitable future. This blog began as a way to document my experience during the IMD MBA in Switzerland and now is the place where I publish eclectic thoughts on climatetech, business, politics, fitness, entertainment, travel, wine, sports, and . . . whatever else is top of mind.

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